Start Time
9:00 AM
End Time
4:30 PM
DELIVERY
Online
There will be CPD hours awarded to attendees. Please check directly with your association or awarding body to see how many points they will award.

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To secure a place, please contact us on 01 2933650 or email linzi@cmgevents.ie

About this Conference

Despite forecasts showing AI could add up to €250 billion to Ireland’s economy by 2035, a recent survey highlights that Irish SMEs are lagging behind their global peers in adopting AI, with just 10% having a clear AI strategy. Many managers and business owners still view AI as either too complex, too costly, or something for the tech giants - not something relevant to their day-to-day operations.

This conference is designed specifically for SME leaders and public sector managers who want to understand how AI can work for them, using practical, low-risk steps to boost productivity, reduce costs, and enhance services—all without the need for technical expertise and staying GDPR compliant.

A word from our conference chairperson

Agenda

Conference Chairperson & Opening Remarks

Understanding AI: What It Is & Why It Matters

Speaker: Lee Bristow, CEO, Dawn Horizon Ltd

  • What AI is - and what it’s not
  • Key types: Narrow AI, Machine Learning, Natural Language Processing
  • AI tools you already use without realising it (Microsoft 365, Gmail, social media feeds)
  • Debunking the myths: AI isn’t about replacing people - it’s about enabling better work

AI in the Irish Workplace Today: Risks, Gaps & Opportunities

  • Key insights from Microsoft Ireland & Trinity College’s Workplace AI Report
  • The rise of “Shadow AI” – how unregulated staff use is putting companies at risk
  • Who’s adopting AI well – and what others can learn
  • The opportunity for SMEs and public bodies to leapfrog with smart, low-cost tools

From Confusion to Confidence: Making Copilot for Microsoft 365 Work for Your Organisation

Speaker: Fiona Walsh, Microsoft Master Trainer, Empower Presentations

  • Demystifying Copilot
  • Live Demos
  • Summarising meetings
  • Drafting presentations
  • Drafting emails
  • Generating reports
  • Common Pitfalls

AI Ethics & Responsible Use: What Every Organisation Needs to Know

Speaker: Siobhán O’Leary, Founder of SOL Learning

  • AI bias and fairness: What the risks are and how to manage them
  • Transparency and explainability: Why it matters for public trust and decision-making
  • Surveillance concerns and human oversight
  • Building a culture of responsibility in your organisation

The EU AI Act 2025: What It Means for SMEs & Public Bodies

Speaker: David O’ Sullivan, Director, Privacy and Data Protection Team, Forvis Mazars

  • A breakdown of AI risk categories: Unacceptable, High, Limited, Minimal
  • What qualifies as high-risk AI and what your obligations are
  • Drafting your Corporate AI Policy – templates, best practice, and legal context
  • GDPR meets AI: Understanding the compliance crossover

AI in Action: Real Use Cases from Irish SMEs & Public Services

  • Retail & E-commerce: Personalisation and inventory forecasting
  • Public services: AI chatbots for citizen queries, case-handling automation
  • Logistics: Predictive maintenance and supply chain optimisation
  • Finance & Legal: Automating document generation and reporting

The People Side of AI: Upskilling, Strategy & Change Management

Speaker: Patrick Shields, Experienced Leader, PhD Researcher - Generative AI

  • Creating an AI-ready workforce: key skills, roles and mindsets
  • How to identify internal AI champions
  • Bridging the gap: helping non-technical teams engage with generative AI
  • Understanding resistance: what behavioural science teaches us about AIadoption

Prompt Engineering: The Skill That Unlocks AI’s Full Potential

Speaker: Donna O'Leary, Principal Consultant, DOL Consultancy

  • What is prompt engineering – and why it matters in every business function
  • The anatomy of a good prompt: clarity, context, and specificity
  • Examples of effective vs poor prompts in real workplace scenarios
  • How to guide AI tools like ChatGPT and Copilot to generate useful, accurate results

Who Should Attend?

This conference is ideal for SME owners and managing directors seeking to future-proof their businesses and boost productivity through AI-driven tools, public sector managers and team leaders looking to enhance service delivery and reduce administrative workloads, and operations and admin professionals focused on streamlining workflows and cutting costs. It’s essential for marketing and communications teams aiming to leverage AI for customer engagement and content automation, HR and people managers exploring AI solutions for recruitment, onboarding, and employee retention, and finance managers and accountants adopting AI-powered automation for invoicing, forecasting, and reporting.

Speakers

Lee Bristow
Director of Cyber & AI Governance, Saros Consulting
Fiona Walsh
Microsoft Master Trainer, Empower Presentations
Siobhán O’Leary
Founder of SOL Learning
David O'Sullivan
Senior Manager, Consulting, ForvisMazars
Patrick Shields
Experienced Leader, PhD Researcher - Generative AI
Donna O'Leary
Principal Consultant, DOL Consultancy

Price

SAVE 100.00 EURO BY BOOKING THE EARLY BIRD RATE OF €475 + VAT per Person – Normal Rate @ €575 + VAT.

Please note the early bird discount can close sooner than expected once a certain number of places fill up, therefore your prompt booking is strongly advised to avoid disappointment.

CMG Events Conference Discount

  • 10% discount for the third delegate booked or subsequent bookings thereafter from the same company.