Ruth Hughes is a partner in our Technology and Innovation Group and advises on a wide range of information technology, intellectual property, data protection, artificial intelligence, freedom of information, confidentiality and advertising issues. Ruth has extensive experience drafting and negotiating outsourcing agreements, software licences and IT services agreements, particularly for State and semi‑State bodies, and regularly advises on large‑scale and strategically important infrastructure projects. She also advises both suppliers and customers in the private sector on a wide range of IT and technology contracts, bringing a pragmatic and commercially focused approach to negotiations. In addition, Ruth advises clients in the public and private sectors on all aspects of data protection law. Her experience includes assisting clients with data mapping and inventories, carrying out data protection impact assessments, drafting data protection notices and data sharing agreements and responding to data subject rights requests. Ruth also has particular expertise in the food and agri sector and provides specialised advice on compliance with EU food law and unfair trading practices in the agri food sector. Ruth also has a particular interest in advertising and consumer protection law.